The platform has been developed by external experts, directed by its two co-founders. Its purpose is to provide expert advice and support to the growing number of adults requiring such when faced with a toxic relationship with someone close to them in either a personal or work setting. It appeals to the ‘always digitally connected’ consumer who wants a secure, convenient, easy and stress-free way of getting the support they individually require, through the option of audio and video calls that don’t require the user to travel to the professional’s place of work.
With 26% of all U.K. adults suffering a toxic relationship with a partner at some point within the past three years, the opportunity is immense. Yes, there are other online therapy websites offering a similar service in connecting a user with a therapist, yet Toxic Love’s key USP is that it has been purposely built to serve those in damaging relationships. Also, Toxic Love’s trio of professional advice (therapy, legal and/or financial) is also unique.
For sessions held by audio or video call, the professional retains 80% of their fee, and are paid immediately once the call ends. Professionals can set their own session times (e.g. 50 minutes), set their own rates and manage their availability using an in-built online calendar. Professionals wishing to offer face to face sessions solely or in addition to audio or videos calls will pay a nominal annual subscription for their presence on the platform.
For online sessions, it is only at the point when a call with a client is conducted that Toxic Love takes its fee - which, as above, is 20% of the call cost. This drops to 15% for subsequent calls held between the same professional and client. There is also the opportunity for professionals to take advantage of the platform’s secure payment system and its secure video and audio service with their existing clients, with a commission of just 10% of the call cost.
Professionals on Toxic Love set their own rates and are paid immediately via the platform’s third party payment merchant (Stripe), at the end of the call. Toxic Love is far more than a mere 'directory' of professionals. Using Artificial Intelligence (AI) and clever algorithms, Toxic Love will identify the specific support